Welcome to Little Rock! Celebrated for its charming hospitality and genuine people, Little Rock’s fantastic attractions, restaurants, entertainment venues and assorted sundries await you.

There are activities for everyone. Walk, run or bike along the Arkansas River Trail or trek over the Big Dam Bridge, North America’s longest pedestrian-and-bicycle-intended bridge. Catch the River Lights in the Rock, featuring nightly light shows on three bridges spanning the Arkansas River.

Discover Arkansas’ territorial history at the Historic Arkansas Museum, and explore early statehood in the Old State House Museum, located in the oldest standing state capitol building west of the Mississippi River. The struggle for civil rights comes to life at Little Rock Central High School National Historic Site, made famous by the integration of nine African American students in 1957. See the life and work of our nation’s 42nd president at the William J. Clinton Presidential Center.

Named a “Top 12 Best Places to Live” by Outside magazine, and one of Southern Living’s and Food & Wine’s “15 Southern Cities All Food Lovers Should Visit Now,” Little Rock defies expectations at every turn.

Discover the pleasant surprise of Little Rock. If you’re big on history, outdoors, adventure, arts, food or fun, we know you’ll be “Big on Little Rock.”

Gretchen Hall
President & CEO
Little Rock Convention & Visitors Bureau


Welcome to North Little Rock, where we’re always up to something fun! If you’ve been here before, you’ll notice downtown looks a little different: A beautiful community space called Argenta Plaza and a North Little Rock Welcome Center right on Main Street. If you’re a first-time visitor, we’re excited for you to experience our welcoming — and sometimes quirky — atmosphere.

The heart of North Little Rock is our downtown, the Argenta Arts District. Ride vintage-style streetcars, dine, try local craft beer and hear live music. Simmons Bank Arena brings in big-name entertainment like Jimmy Buffett, Paul McCartney and Bruno Mars. Experience comedy at The Joint Comedy Theater or catch an Arkansas Travelers baseball game at Dickey-Stephens Park. At the Arkansas Inland Maritime Museum, see USS Hoga, a tugboat that fought fires during the 1941 attack on Pearl Harbor, and tour the World War II submarine USS Razorback.

If downtown is our heart, the outdoors is our soul. Consistent winner of “Best Park” in Arkansas by Arkansas Times readers, Burns Park is an impressive 1,700-acre park with golf, disc golf, cycling, a dog park, trails, tennis and playgrounds. The Arkansas River Trail is a scenic 17-mile loop crossing pedestrian and cyclist-friendly bridges. Best hidden gem? The Old Mill, the last standing structure from the 1939 film, “Gone with the Wind.” It’s a beautiful, free place to relax and enjoy the flowers.

We hope you enjoy your visit! To find local events, dining and attractions, you can also visit NorthLittleRock.org or download our free app, Explore NLR.  

Bob Major
President & CEO
North Little Rock Convention & Visitors Bureau


The Ultimate River Cities Bucket List

Gretchen and Bob share seven must-dos during your visit to the area.

1. Eat cheese dip.

“Little Rock isn’t shy about being the world’s cheese dip capital and there’s no better place to sample it than at the World Cheese Dip Championships, held each October.” Gretchen


2. Get schooled on history.

“[Little Rock] is home to six of the 100-plus sites on the new U.S. Civil Rights Trail, including Little Rock Central High School National Historic Site, a top ten trail destination.” Gretchen


“The Old Mill is a free, public park that has received local and national attention for its historic ties to ‘Gone with the Wind’ and its natural beauty. It was voted the No. 2 “Best Arkansas Attraction” in USA Today’s 10Best Readers' Choice Awards.” Bob


3. Experience the new Argenta Plaza.

“It’s a beautiful new space to hang out downtown! ‘Swing’ on the front porch, enjoy the water features and relax.” Bob


4. Grab a pint.

“Pick up a copy of the Locally Labeled Passport and discover Little Rock’s booming adult beverage scene.” Gretchen


“Diamond Bear Brewing Company and Flyway Brewing are our two local breweries; both are fantastic with excellent food pairings.” Bob


5. See a show.

“Little Rock is home to some amazing performing arts and live entertainment. From Broadway productions to the Arkansas Symphony Orchestra, Ballet Arkansas, the Repertory Theater, and much more.” Gretchen


6. Head to the ballpark.

“Watching the Arkansas Travelers play, with friends and a cold beer in hand, is one of the best summer pastimes in North Little Rock.” Bob


7. Laugh out loud.

“The Joint Theater is a personal favorite; Steve and Vicki Farrell and Brett Ihler will keep you in stitches with their original comedies.” Bob